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Au croisement des tendances "Nutritionnellement correct", "Simplicité" et "Naturel" (sans oublier "Premiumisation"), voici Sweet Simplicity, substitut au sucre, 0 calorie et 100% naturel...
En prime, une promesse produit aspirationnelle (!) : "Find paradise in every sweet packet"

A noter, dans la lignée des marques à la frontière du coaching et du "style de vie" (cf. Innocent), la rubrique "the simple pleasures" sur le site internet de la marque. Exemple :
"achieve sweet bliss.
Did you know that the word "spirit" is derived from the Latin "spirare" meaning "to breathe"? Find a quiet spot, dim the lights and close your eyes. Inhale slowly and deeply and then exhale slowly and steadily. Find the time everyday to focus on your spirit and you'll soon be living a sweeter life"